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Canon PowerShot A470 Digital Camera

8 Mega Pixel CCD
Image Stabilizer
DIGIC III
Canon PowerShot A470 Digital Camera
PowerShot A470 Digital

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Canon PowerShot A470 Digital

Features in Detail | Recommended Accessories | Enlarged Image

The Canon PowerShot A470 7.1-megapixel digital camera has undergone a striking external makeover from last year's successful entry level PowerShot camera, matched dramatically by a number of key internal enhancements and advancements. The immediate eye-impact created by the PowerShot A470 camera stems from its availability in four different color accents -- blue, red, orange and gray -- over a contoured metallic finish body that highlights the camera's new design and reflects the camera user's individuality, personality and taste.

The Canon A470's technological features compeliment its expressive style. Ideal for first time camera-users, the PowerShot A470 camera features a 3.4x (38mm - 132mm equivalent) optical zoom lens that opens up at a responsive f/3.0 at wide-angle and f/5.8 at the telephoto settings. Despite its positioning as an entry-level camera with style, PowerShot A470 camera offers users the option of exploring their creative sides with manual overrides for ISO speed, exposure compensation and white balance, while enjoying the absolute ease of the automatic setting and taking advantage of the camera's 14 shooting modes. Canon PowerShot A470 Supplied Accessories

Canon PowerShot A470 Key Features

Canon PowerShot A470 Digital Camera Supplied Accessories:
  • Two AA-type Alkaline Batteries
  • 32MB SD Memory Card SDC-32M
  • Wrist Strap WS-800
  • AV Cable AVC-DC300
  • USB Interface Cable IFC-400PCU
  • Canon Digital Camera Solution CD-ROM
7.1 Megapixels
The PowerShot A470 features a 1/2.5-inch CCD image sensor with 7.1-megapixel effective resolution. The A470 camera captures 3072 x 2304 pixel images with exceptional detail and color fidelity.
Canon DIGIC III Image Processor
DIGIC III Image Processor
The brain behind this beauty is DIGIC III, the newest iteration of Canon's ultra-efficient (and proprietary) image processor. Canon's exclusive DIGIC III Image Processor builds on the technological superiority of DIGIC and DIGIC II, taking image quality, performance and speed to new levels. It is the DIGIC III chip that accounts for the PowerShot A470 camera's higher performance levels including faster start up, autofocus and shutter response times; improved maximum processing speed; and of course, enhanced image quality and more efficient power consumption; resulting in extended battery life under typical shooting conditions.

Canon developed the proprietary DIGIC (Digital Imaging Integrated Circuit) Image Processor specifically for use with its line of digital cameras. The technology combines the jobs of image processing and camera function control into one chip. Because it was specifically designed for use in digital cameras, it is also capable of handling JPEG compression/expansion; memory card control; LCD/Video control and processing; gain control (control of CCD signal amplification); Auto Exposure; Auto Focus; Auto White Balance control and most other functions of the camera. The result is a product that offers faster and more powerful auto focus than ever before, faster image processing, better image quality and longer battery life.

Canon iSAPS Technology
Over the past 68 years, Canon has accumulated a vast amount of photographic data and know-how and used it to create some of the most innovative camera products in the marketplace. Now, using that same data and know-how, Canon has developed an exclusive technology called iSAPS (Intelligent Scene Analysis based on Photographic Space) that can predict certain camera settings such as focusing distance, exposure and optimum white balance based on zoom focal length, overall light level and tonal distribution data. Canon refers to this collective data as "Photographic Space." By incorporating iSAPS technology into its PowerShot line, the cameras can analyze a scene just before the image is made and in doing so, increase the speed and precision of the camera's autofocus, auto exposure and auto white balance.
Canon PowerShot A470
3.4x Optical/4x Digital/14x Combined Zoom
The PowerShot A470 digital camera features a 3.4x optical zoom lens (35mm film equivalent: 38 - 132 mm) that opens up at a responsive f/3.0 at wide-angle and f/5.8 at the telephoto settings. The optical zoom combines with a 4x digital zoom for a total of 14x zoom power.

Canon's heritage as an imaging company dates back over 70 years to the company's founding in 1934. Since then, Canon has worked hard to perfect the process of creating extremely high-quality optics for its line of imaging products and is now the world's largest manufacturer of cameras and lenses. Canon is a global leader in optical design, with many advanced and original technologies that allow Canon users to achieve the sharpest images possible.

Advanced Face Detection AF/AE/FE Technology and Red-Eye Correction
With Canon's Face Detection AF/AE/FE function, the camera can detect, lock on, and track multiple human faces in a scene. The face detection algorithm automatically prioritizes and selects faces (based on Canon's Intelligent Scene Analysis/iSAPS technology). It will then optimize the focus, exposure and flash to help ensure the best possible results for even easier picture taking moments. The result is flattering portraits and group shots where all of the subjects are in clearer focus and accurately exposed. In addition to focus and exposure control, the new A470 camera uses Face Detection Technology to improve white balance, providing more consistent color accuracy than earlier models.

The PowerShot A470 digital camera features the latest and most advanced generation of Canon's Genuine Face Detection technology, including the ability to use the function for movies as well as still images, the ability to detect faces that are further away or not aimed directly at the camera, and better control of flash exposure. Working with the camera's Face Detection technology, Canon's Red-eye Correction feature helps detect and corrects, during playback mode, that bothersome by-product of flash photography. Images can be corrected manually while viewing photos on the LCD screen to help vanquish red-eye, once and for all. Because most images will no longer require laborious post-processing with a computer, the in-camera Red-eye Correction feature is ideal for direct printing. Advanced Face Detection ensures that up to nine forward-looking faces in the frame are in focus and properly exposed, with or without flash.

Face Selection and Motion Detection Technology
While the face detection algorithm automatically prioritizes up to nine human faces in a scene, it can also be instructed via the Face Select and Track function to lock on to a single face in the crowd, ensuring that the chosen countenance is finely focused, no matter where it appears in the frame. Additionally, a Motion Detection function linked to the camera's High ISO Auto mode improves image clarity by raising ISO speeds (and shutter speeds) for fast-moving subjects or lowering ISO speeds to reduce noise when the subject is stationary. These automatic advances provide even more ways for the PowerShot A470 to optimize picture quality with seamless ease.
Canon A470
2.5" LCD Monitor
Bright and sharp, the camera's LCD monitor measures a full 2.5 inches. The large, 115,000-pixel LCD color monitor makes it easier than ever to review captured images and even to do limited in-camera image editing and retouching.
ISO 1600 Sensitivity
Thanks to the DIGIC III chip's more aggressive noise reduction, the A470 is able to shoot at ISO equivalent speed ratings from 80 to as high as 1600. This increased sensitivity at the top-end allows users to select faster shutter speeds, adding additional stability and reducing the danger of camera shake and subject blur during hand held, low-light photography.
Hi-ISO Auto Function
Among the intuitive innovations built in to the 2008 PowerShot A-series models is the Hi-ISO Auto function that works together with Motion Detection Technology to reduced the effect of blur in low light shooting situations by automatically changing and balancing the ISO sensitivity along with the shutter speed. The result can be a beautifully composed and exposed scene of a child blowing out birthday candles in a dimly lit room, or an atmospheric portrait of a beloved grandparent, captured in the soft, ambient afternoon light.
MMC, SD and SDHC-Compatible
The Canon PowerShot A470 uses the incredibly tiny SD memory cards. Get expanded capacity and high-speed writing from a memory card the size of a postage stamp. As an added convenience, the A470 also accommodates MultiMedia MMC and MMC+ memory cards, as well as standard SD memory cards and the new, high-capacity SDHC memory cards. This way, you do not have to carry around multiple memory cards in order to be able to continue to save those special moments during extended vacations or high-photo-taking adventures. Canon PowerShot owners can travel in sleek style.
9-Point Autofocus System With AF-Point Zoom
The PowerShot A470 features Canon's precise 9-point Autofocus system along with the new AF-Point Zoom feature. They work together with Face Detection Technology to allow users to double check the facial expressions of their subjects, when shooting under more challenging conditions. After activating the feature in the camera's menu, the AF-Point Zoom can be engaged simply by pressing the shutter button halfway.
Automatic Red Eye Correction
Automatic Red Eye Correction engages in the shooting mode, minimizing the need for correction before printing or sharing images.
Intelligent Orientation Sensor
Canon's Intelligent Orientation Sensor determines whether a scene is being shot as a vertical or horizontal image and automatically adjusts it for quick and easy review on the camera's bright, sharp and easy-to-read, 2.5-inch LCD screen.
14 Shooting Modes, Including 10 Special Scene Modes
The Canon S700 offers a wide variety of shooting modes to optimize the camera's performance based on user preferences or shooting conditions. These modes include:
  • Auto: The camera chooses all the settings so you can concentrate on your subject
  • Camera M: The ultimate in creative control, you set aperture and shutter speed.
  • Super Macro: This function will let you focus less than an inch from the subject -- discover a world of fascinating textures.
  • Movie: VGA (640 x 480), QVGA (320 x 240), Compact (160 x 120) with audio.
  • 10 Special Scene Modes
10 Special Scene Modes
The Special Scene modes allow users to achieve optimum results in popular picture-taking situations including:
  • Portrait: The camera sets a large aperture, focuses the subject and artistically blurs the background to make your subject "pop".
  • Foliage - Capture brilliant shots of autumn foliage, greenery and flowers.
  • Snow - Shoot clear snow scenes without darkened subjects and bluish tint.
  • Beach - Get clear shots of people at a sunny beach without darkened faces.
  • Fireworks - Grab brilliant images of skyrocketing fireworks.
  • Aquarium - Permits low light, no-flash photography in situations where using a flash would ruin a picture by bouncing back off aquarium glass or other reflective surfaces.
  • Sunset - Retain all the vivid colors of a sunset along with optimum white balance. .
  • Indoor: Improves natural color and reduces camera shake while shooting under artificial light.
  • Kids & Pets: Shoot moving subjects without losing your chance to get those unforgettable moments.
  • Night Snapshot: Capture people against a softly glowing night background without a tripod.
Direct Printing
Direct Printing significantly expands the appeal of the PowerShot A470 digital camera by making it simple, quick and convenient to produce high-quality photos without the need for a personal computer. Beyond its Direct Print capability with Canon's Card Photo Printers and acclaimed Canon Direct Photo Printers, the camera is also compatible with PictBridge, an industry protocol that offers the flexibility of direct printing to other brands of PictBridge compatible printers.

The PowerShot A470 digital camera supports Exif Print, a worldwide standard that transfers important camera settings and data from the camera to the printer ensuring the photos you print will look true to life. Moreover, DPOF 1.1 (Digital Print Order Format) lets users specify the images to be printed or execute batch printing of selected images.

Canon's Direct Print options -- in conjunction with Canon CP-type printers -- permit creation of passport style ID prints on 4x6 paper as well various print sizes (selectable on the PowerShot A470's menu). Direct Print also offers users the opportunity to print thumbnail frame sequences from movie clips generated in the camera and output to a Canon CP Printer. The camera's Postcard Date Imprint mode provides a user selectable date stamp that can be imprinted in the corner of a picture, similar to those found on 35mm "QD"(Quartz Date) cameras. When selected, the Postcard mode also deliberately crops the image creating a slightly longer rectangle to fill a 4 x 6 postcard. When shooting in Postcard mode the camera automatically reduces the resolution to 1600 x 1200 with fine compression (an ideal setting for 4 x 6 images with no need for the user to manually set the resolution and compression).

Print/Share Button
Located on the backside of the PowerShot A470 digital camera is the Print/Share button. This button simplifies and accelerates direct printing to compatible Canon and PictBridge-enabled printers and one-touch image transfer to Windows XP, Me, 2000, and 98 computers for use with image processing programs, uploading to the Internet, or as e-mail attachments. When the camera is connected to a compatible printer or computer, the Print/Share button illuminates to let the user know to press the Print/Share button to begin the printing or downloading process.
Direct Transfer
Canon's Direct Transfer function offers users five options to download images to Windows computers covering everything from all images in the camera, all new images in the camera, user-selected individual images, images selected for batch printing and even a setting to create Windows Wallpaper from an image.
My Colors Feature For Color Customization While Shooting
My Colors lets you customize color before shooting and correct individual colors on the LCD screen as you shoot:
  • Vivid - Add vivid dimension to colors
  • Neutral
  • Sepia
  • Black & White
  • Custom Color - Set balance of red, green, blue and skin colors; finely adjust brightness and vividness.
VGA Movie Recording
The PowerShot A470 is appointed with a full-range of movie features including a built-in microphone and speaker. With a highly flexible movie mode, you can create the movie that's perfect for any application. Select from VGA (640 x 480 pixels) with a frame rate of 20 fps and QVGA (320 x 240 pixels) with frame rate of 30 fps for recording up to 1 hour or 4GB. Plus Compact Movie Mode (QQVGA; 160 x 120 pixels) records at 15 fps for up to 3 minutes.
Fast and Agile Shutter
The PowerShot A470 has a shutter speed that extends from 15 seconds to a fast 1/2000 of a second and can capture still photos continuously at rates up to 1.3 fps.
Built-in Flash
The PowerShot A470 digital camera has a built-in flash with automatic red-eye reduction setting and a maximum range of 11 feet.
White Balance Control
Different light sources have different temperatures that can dramatically affect the quality of pictures. So the camera is equipped with selectable high-precision White Balance Settings to handle a full range of shooting conditions. There are 5 presets: Daylight, Cloudy, Tungsten, Fluorescent and Fluorescent H. Plus there's also Custom and an Auto settings.
Selectable Light Metering
The PowerShot A470 provides a range of Canon's highly advanced exposure features that offer greater control and greater convenience. Selectable Light Metering offers three settings. In the Evaluative setting, the camera reads multiple points across the frame for optimal overall exposure. The Spot Metering setting concentrates on a single area in the center of the image for greater precision in high contrast situations. Centerweighted Averaging Metering, with emphasis on the center of the viewfinder, averages metering out over the entire picture area.

Canon PowerShot A470 Specifications

Type of Camera:
Compact digital still camera with built-in flash, 3.4x Optical / 4x Digital / 14x Combined Zoom
Image Capture Device:
7.4 million pixel gross, 1/2.5 inch charge coupled device (CCD), Approx. 7.1 Million Effective Pixels
Lens:
6.3-21.6mm, f/3.0-5.8 zoom lens (equiv. to 38-132mm in 35mm format)
Digital Zoom
4x
Focus Range:
Normal AF: 1.54 ft./47cm-Infinity;
Macro AF: 2.0 in.-1.54 ft./5-47cm;(WIDE), 9.8 in.-1.54 ft./25-47cm (TELE)
Super Macro: 0.39-3.9 in./1-10cm
Autofocus System
TTL Autofocus
Maximum Aperture
f/3.0 (W), f/5.8 (T)
Shutter Speed:
15-1/2000 sec.; Long Shutter operates with noise reduction when manually set at 1.3-15 sec.
ISO Sensitivity:
Auto, High ISO Auto, ISO 80/100/200/400/800/1600 equivalent (Standard output sensitivity. Recommended exposure index)
Light Metering Method:
Evaluative metering (Control to incorporate facial brightness in Face Detection AF), Center-weighted average metering, Spot metering (Metering frame is fixed to the center or linked to the AF frame)
Exposure Control:
Program AE
Compensation:
+/- 2.0 EV in 1/3-step increments
White Balance Control:
Auto, Pre-set (Daylight, Cloudy, Tungsten, Fluorescent, Fluorescent H) and Custom White Balance
Built-in Flash Modes:
Auto, Red-eye Reduction, Auto Red-eye Correction, Flash On, Flash Off; Slow Synchro
Flash Range (when sensitivity is set to ISO Auto):
1.0-9.8 ft./30cm-3.0m (W), 1.0-6.6 ft./30cm-2.0m (T)
Flash Recycling Time:
10 sec. or less (battery voltage=3.0V)
Flash Exposure Compensation:
N/A
Viewfinder:
N/A
LCD Screen:
2.5" low-temperature polycrystalline sillicon TFT color LCD, Approx. 115,000 pixels, LCD Coverage: 100%
Resolution (Recording Pixels):
Still Image: 640 x 480 (Small), 1600 x 1200 (Medium 3/Date Stamp), 2048 x 1536 (Medium 2), 2592 x 1944 (Medium 1), 3072 x 2304 (Large), 3072 x 1728 (Widescreen); Movie: 640 x 480 (20 fps/20 fps LP / 320 x 240 (30 fps) available up to 4GB or 60 minutes, 160 x 120 (3 min. at 15 fps)
File Size: (average)
  • Small/Normal - 84 KB
  • Small/Fine - 150 KB
  • Small/Super Fine - 249 KB
  • Med. 3/Normal - 278 KB
  • Med. 3/Fine - 558 KB
  • Med. 3/Super Fine - 1002 KB
  • Med. 2/Normal - 445 KB
  • Med. 2/Fine - 893 KB
  • Med. 2/Super Fine - 1602 KB
  • Med. 1/Normal - 695 KB
  • Med. 1/Fine - 1395 KB
  • Med. 1/Super Fine - 2503 KB
  • Large/Normal - 902 KB
  • Large/Fine - 1897 KB
  • Large/Super Fine - 3045 KB
  • Wide-screen/Normal - 678 KB
  • Wide-screen/Fine - 1420 KB
  • Wide-screen/Super Fine - 2304 KB
  • Movie/640 x 480, 20 fps - 1280 KB/sec.
  • Movie/640 x 480, 20 fps LP - 640 KB/sec.
  • Movie/320 x 240, 30 fps - 660 KB/sec.
  • Movie/160 x 120, 15 fps - 120 KB/sec.
Image Storage Capacity:
SD Card: 32MB 128MB 512MB
Small/Normal 270 1118 4317
Small/Fine 171 711 2747
Small/Super Fine 111 460 1777
Med. 3/Normal 99 411 1590
Med. 3/Fine 52 217 839
Med. 3/Super Fine 29 121 471
Med. 2/Normal 64 269 1041
Med. 2/Fine 32 136 529
Med. 2/Super Fine 18 76 295
Medium 1/Normal 41 173 671
Medium 1/Fine 20 87 339
Medium 1/Super Fine 11 49 190
Large/Normal 32 134 520
Large/Fine 15 64 251
Large/Super Fine 9 40 156
Wide-screen/Normal 42 177 686
Wide-screen/Fine 20 86 335
Wide-screen/Super Fine 12 53 207
Movie/640 x 480, 30 fps 00:22 01:36 06:12
Movie/640 x 480, 30 fps LP 00:45 03:10 12:16
Movie/320 x 240, 30 fps 00:43 03:01 11:42
Movie/160 x 120, 15 fps 03:30 14:29 55:57

Storage capacity varies depending on the scene or the subjects. This data is estimated from Canon's standard shooting conditions. Figures for Movie Mode represent total capacity of SD Memory Card. The values given above vary depending on the subject, shooting conditions and shooting mode.

Image Compression Modes (JPEG):
Normal, Fine, SuperFine
File Format:
Design rule for Camera File system, DPOF Version 1.1 (Digital Print Order Format)
Image Recording Format:
Still Image: JPEG (Exif 2.2 compliant); Movie: AVI (Image: Motion JPEG; Audio: WAVE (Monaural))
Recording Media:
SD Memory Card, SDHC Memory Card, MultiMediaCard, MMC Plus Card, HC MMC Plus Card
Shooting Modes:
Auto, Camera M, Special Scene (Portrait, Foliage, Snow, Beach, Fireworks, Aquarium, Sunset, Indoor, Kids & Pets, Night Snapshot), Super Macro, Movie
Photo Effect:
My Colors: Vivid, Neutral, Sepia, Black & White, Custom Color
Self-Timer:
Activates shutter after an approx. 2-sec./10-sec. delay, Custom
Continuous Shooting Speed:
approx. 1.9 fps (Large/Fine)
Playback Modes:
Still Image: Single, Magnification (approx. 2x-10x), Jump, Auto Rotate, Rotation, Resume Playback, My Category, Transition Effects, Histogram, Overexposure Warning, Index (9 thumbnails), Sound Memos, Slide Show, Red-eye Correction, RAW, Resize; Movie: Normal Playback, Special Playback, Auto Rotate, Resume
Erase Modes:
Still image: Single image, All images; Movie: Part of Movie, All of Movie
Interfaces:
USB 2.0 Hi-Speed (mini-B jack), Audio/Video output (NTSC/PAL selectable, Monaural Audio), Memory card slot; direct connection to Canon CP and SELPHY Compact Photo Printers, PIXMA Photo Printers and PictBridge-compatible printers via camera's USB 2.0 Hi-Speed cable
Power Sources:
AA-size Alkaline Battery (x2)
Rechargeable AA-size Ni-MH Battery x2 (NB4-300, optional)
AC Adapter Kit ACK800 (optional)
Battery Life, Playback Time:
Approx. 360 min. (AA-size Alkaline Battery x 2), approx. 480 min. (AA-size Ni-MH Battery x 2)
Battery Life, Shooting:
Shooting Capacity, Still Image*: approx. 150 shots (AA-size Alkaline Battery x 2), approx. 400 shots (AA-size Ni-MH Battery x 2)

* LCD monitor on. The above figures comply with CIPA testing standards and apply when fully-charged batteries are used.
Operating Range:
Operating Temperature: 32 - 104º F (0 - 40º C); Operating Humidity 10 - 90%
Dimensions (W x H x D):
4.13 x 2.17 x 1.60 in. (104.8 x 55.1 x 40.7mm)
Weight (Camera body only):
Approx. 5.82 oz. (165g)

All data are based on Canon's Standard Test Method. Subject to change without notice.



Canon PowerShot A470 Digital Camera

Features in Detail | Recommended Accessories | Enlarged Image
 
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